While content marketing article flood the Internet, only a fraction of people investing in content promotion think they have their content marketing done right. While most may believe that the audience is inhibited by the fierce competition in the content market, the responsibility mostly lies within the writer and publisher. Most resources put into content marketing often go in vain with the publishers not redeeming enough returns from their marketing tactics and efforts thus required.
Here are 5 Internet Marketing KPI’s to keep an eye on
1. Unique Visits + Site Retention + Geography
Not all types of traffic will work for your brand and business. It is hence essential that the content reaches the target audience more than it is essential for your content to gain traffic. You must hence figure our the content that is successful in generating views and thus replicate those numbers by putting your effort in the right form of content marketing. Google Analytics can help you figure the behavior of your audience and analyze the number of unique visits, site retention as well as demographics of the audience.
A brand might require more local engagement than international whereas a blog may target a different nationality than local audiences. Hence, a single piece of content may be adjudged based on various factors like what time and place offers best engagement for the content. Moreover, with the average time spent on your site per session, you’d be able to recognize further if the reader skims through the content or shows interest, thereby making it easier to improvise. For best user experience, quality hosting server is as important. We suggest choosing the server based on needs. A site with high-quality traffic most certainly requires dedicated hosting server whereas with lower traffic can also work on shared hosting.
Data driven understanding is essential, for both a brand or a publishing business to help market the content better for an increased return on investment.
2. Exit Rates
Unlike bounce rate, exit rates indicate the percentage of audience who have clicked to a different site from your page. Bounce rates on the contrary gives an overview of those who left the page immediately after landing on it.
Exit rates can include more than one page in a session, implying that the viewer may not have landed on a page but simply found it while browsing through the website.
The exit rate can help content marketers determine the problem with the site and content. They indicate which pages can be revised and optimized so that the pages lead to natural further interaction within the site. However, it is also essential that you be cautious with the insights the exit rates provide to you about user experience and content pages.
3. Heat Maps
It is imperative for all content marketing professionals to analyze the work and response, omit the minutest errors and constantly keep on revising work to win big on your content. With the advent of smartphones, we’ve doomed the attention span to a mere 8 seconds on an average, thus making it increasingly important for the content to be tailored specifically for the impatient lot. With tools like CrazyEgg, it is possible to trace the heat maps and figure which section of the page grasps most attention and views with the others simply left ignored.
To optimize the return on investment for your blog, this information is critical to emit all errors and understand what has most negatively effected your page views. We
4. CTR (Click-Through-Rate)
CTR doesn’t have to do only with those optimizing and clicking everything on Google AdWords. Rather, it is essential that every content marketer tracks his CTR, an important metric for every person engaged in online content marketing. Once maintaining a good CTR score has been figures, it is possible to increase your impression numbers thereby positioning your content at the top of search results by your target audience. Thus, not only will your website be more discoverable to the desired traffic but also your conversion numbers are set to see a boom.
Backlinks can tremendously influence your website’s performance and authority, not simply over improving organic rankings in search but also more in attracting great referral audience. A high quality backlink linking to your domain can have a huge boost for your SEO as Google is more likely to index the linked pages faster. However, with much competition around, you can’t simply have backlinks without earning them well.
A plethora of resources online on almost every subject make it increasingly important for you to understand the market and publish content that drives the traffic to like and share in an instant. What is important is that you figure out what is trending in your niche and come up with content which is curiosity driving to encourage reader engagement. Aren’t we all immediately driven to content that answers something we are anxious about?
These key performance indicators, if dealt with in the right manner can help elevate your efforts by generating better engagement out of your content marketing tactics. A few metric stats and strategy is something every business needs to perform better, and for your content marketing requirements, the strategy is well laid in these KPI’s