Have you ever wondered if your website needs redesigning? If your website is dated, you need to redesign it. It is important because just as fashion and house styles evolve, so do websites. When your website becomes outdated, it directly impacts your brand image.
In this digital era, people trust web sites that are up-to-date and properly looked after. Your business website is a crucial part of your overall marketing strategy. A well-maintained website can help businesses in increasing lead generation and reaching potential customers who are searching for your products and services. With technological advancements, websites are becoming more and more interactive. And when you have an updated website, it gives superior user-experience and helps search engines to easily find your website.
A modern, fresh, intuitive website plays a significant role in determining the online success of your business. To make sure that your current web design is hitting your business goals, it’s crucial to review and refine your website design and strategy from time to time. If you’re not sure that your current website is achieving your business goals, here are some signs you should look out for. The following signs indicate that you need to redesign your website today.
- Your Website Isn’t Responsive
If your website is not mobile-friendly, you need to redesign it. You need a responsive website because more than half of your web traffic comes from mobile devices. In fact, mobile searches are expected to overtake desktop search soon. This means that more and more users will be navigating your website on a mobile device like a smartphone or tablet. You need to make sure that your website provides the same experience across all platforms. So if your website is not responsive or you don’t have a mobile version of your site then you’re missing out on that traffic. Moreover, this will also impact your search engine ranking because Google favors mobile-friendly websites in the search results.
- Your Website Isn’t User-Friendly
If your website is 2-3 years old and not responsive then it’s not user-friendly. If your site has become cluttered and slow, it will not engage your users. The websites that lack crucial functionality have a high bounce rate. When people visit a website they prefer fast load speed and intuitive navigations. These factors are responsible for higher conversion rates and rankings. So if your website is slow and lacks a sleek design that clearly communicates your business offering, you need to give it a fresh look. When you have an updated website, it promotes trust in your brand and portrays a professional image.
- Your Traffic & Leads Are Declining
If your website is outdated, possibly it’s built on platforms that search engines can’t even crawl. You need to optimize your website for search engines. SEO is constantly changing and the tactics that were acceptable 2 years ago are totally different now. So if you want to appear at the top of the search pages, you need a website redesign. This will help in including SEO tags in all your pages so that it can be indexed by search engines. Also, if you’re experiencing a decrease in your online sales or leads, it indicates that your website is lacking key features.