Do you know your digital marketing efforts largely depend on your website? In today’s hyper-competitive marketing landscape, a business website plays a more powerful role than ever. A simple quick look at your website can tell a lot about your company and its products. A well-designed website can make a great impression on your potential customers.
If your website was designed years ago, the latest trends can easily make your website look outdated. The websites that are not optimized becomes useless and leaves the business with fewer visitors. If you want to give a boost to your business, your website should clearly communicate with your audience. Within a minute of landing on your website, it should tell your visitor what you do and how you do it. Your business website should address core concerns your audience has. It must have a clear layout and easy navigation tools.
A business website works like a 24/7 salesman and enhances your marketing efforts. The technically excellent sites rank higher and improve your conversion rate. But the digital trends keep changing, so you need to keep updating your site. If you have an extremely high bounce rate, it’s possibly time to redesign and optimize your website. Here are some effective ways of improving your website to achieve a higher conversion rate and Google ranking.
- Responsive Website
In 2019, if your website is not mobile-friendly then you’re losing a large chunk of potential customers. These days, more than 60% of people access the internet via their smartphones and tablet devices. They no longer prefer browsing the web on their laptops or computers. If users are having trouble accessing your website on their smart devices, they are unlikely to return to your site and visit a competitor’s site instead. That’s why it’s essential to develop a website that works seamlessly on both mobile and desktop devices. Besides offering superior user experience, mobile-friendly websites can get a higher ranking on Google. So, make sure you adopt the “mobile-first” approach when designing your website. When you optimize your website for mobile, all the content and information remain the same, only the display changes automatically to adjust the size of the viewer’s screen.
- Improve Website Speed
Nobody likes to wait! If your website takes more than a few seconds to load, your visitors will lose interest and move to another site. Not everyone has super-fast internet connectivity which means you need to improve your site’s speed. You may feel tempted to use high-resolution images and extra effects but these might take a toll on your website’s load time. The speed of a website depends on multiple factors such as excessive plugin use, uncompressed and unminifed Java and CSS scripts, hosting, and lack of cache. If you want to offer the best possible browsing experience to your visitors, make sure to optimize your site’s speed.
- Use the Right Images
The images you use on your website can make or break your impression. There are thousands of images available on the internet but not every image can fit with the type of message you’re trying to convey your audience. You should never crowd your site with unnecessary stock photos. The images you use should look genuine so that they can evoke trust in your company. Stock photographs look generic and can decrease your authenticity. So, if you want to increase conversion on a page, it’s best to replace the stock photos with an image of your actual team and products. Use images of the real people that work at your company and the products you deal in.