Top 10 Best Selling Whiskey Brands in the World

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The list of the best selling whiskey brands in the world is not an easy task, especially when the choice in such cases is always subjective and personally biased. According to the sales volumes, the top ten brands include seven Indian brands, mainly because of the different way they are prepared as compared to the other foreign brands. Irish whiskey, American whiskey, Scotch, Indian whiskey- all have their own place. Yet, scotch and Indian whiskey seem to have grasped most of the market.
Here’s the list of  ten top-selling whiskey brands in the world with their prices in India. This is the general judgement. Of course, it will differ person to person. Still, here you go!

10. Ballantine’s


A product of Pernod Ricard in Dumbarton, Scotland, Ballantine’s is the second highest selling Scotch whiskey in the world. The brand has seven varieties of whiskeys under its umbrella- Finest, Limited, 12 year old, 17 year old, 21 year old, 30 and 40 years old. All varieties have something exclusive to offer to their consumers. The ingredients are specially selected, 50 single malts, four single grains. The specially selected raw materials give a taste that leaves a long lasting impression on the person. The brand also sponsored the Scottish Open Golf Tournament and Australian A-League Football, 2007. This gained them more popularity. For a modern taste, Ballentine’s is a brand must have by the whiskey patrons!

9. Imperial Blue


A product of Pernod Ricard again, Imperial Blue is an Indian whiskey brand that has made its place in the top ten whiskey brands in the word according to mass sales volume worldwide. Priced a little above the average, the quality of the whiskey sells, the middle income group being the major customers. The ingredients include only a small portion of the traditional malted whiskey. The majority of the Indian whiskeys are made from molasses. It is sold to over among 7.2 million population of the world.

8. Jack Daniel’s


The highest selling American whiskey in the world, Jack Daniel’s is the manufacture of Brown-Forman. Named after its founder Jasper Newton ‘Jack’  Daniel, it has been quoted plethora of times in various songs as well as in reference to several great artists. As a matter of fact, Frank Sinatra was buried with a bottle of Jack Daniel’s. The original Jack Daniel’s is the Old No. 7, famously known as Black Label. The brand has continuously been a sponsor of racing championships. The whiskey conforms to the standards of straight bourbon, but the company promotes it as a whiskey only. The difference, as the company claims, is that Jack Daniel’s is filtered through sugar maple charcoal, making it distinct from bourbon.

7. Original Choice



Another Indian brand in the world’s bestselling spirits, Original Choice brand is by John Distilleries. Original Choice Black Whiskey, Original Choice Brandy, Original Choice Deluxe Rum; these are the three products available in the Original Choice brand. Original Choice whiskey is largely sold the Indian market. It is a premium whiskey brand, and can be taken with a little water, neat or on the rocks. Recently, the brand has also been in limelight for the legal controversy regarding its name being very similar to that of the brand Officer’s Choice. The bottles are packed in American Oak caskets, and the consumer enjoys a very smooth and subtle taste.

6. Old Tavern


A child of Vijay Mallaya’s ‘United Spirits’, this is a fairly low profile brand of whiskey in comparison to the others. Yet, Old Tavern enjoys a religious following in India and many other countries. making it keep a hold over 11.1million whiskey lovers. The volume is, in fact, on the rise even currently. Old Tavern has a subtle mixture of alcohol and other flavours to give it a taste which is very refined. The best part is that it is very reasonably priced, another reason for its popularity to reach such heights. In all, Old Tavern is quality product at a very affordable rate.

5. Royal Stag



With a sales over 12.5million cases, Royal Stag is an Indian brand, produced by the producers of whiskeys like Imperial Blue and Ballantine’s, the Pernod Ricard. It is a blend of whiskey scotch and various internal spirits. As the animal Royal Stag is known for being one of its kind, the same is with the brand. The taste of the whiskey is exclusive, completely different from other tastes. This is mainly due to the fact that the preparation is internal and many liquids are merged together for Royal Stag to result. It is the probably the most popular in India, and the most popular Indian brand abroad. The price range does not exceed the reasonable budget which makes it easy to access. The sales of the whiskey speak for it!

4. Bagpiper


Another brand by United Spirits, Vijaya Mallaya’s United Breweries Limited subsidiary, Bagpiper is the flagship brand of Indian whiskeys. It is exported to more than 10 countries. The advertising of Bagpiper has been one of the major attractions in the industry, with the legacy of the brand ambassador being currently with the Bollywood big name, Ajay Devgan. The tagline became immensely popular and is still a hit. The use of malt spirits gives the taste a smooth woody character and the aroma a light malt. The alcohol used in it is distilled from molasses rather than grains. Bagpiper introduced the concept of whiskey in a tetra pack, making it hugely convenient for consumers.

3. McDowell’s No.1


A favorite of over 16.1 million whiskey drinkers all over the world, McDowell’s No.1 whiskey is the flagship brand of United Breweries limited, Indian company owned by Kingfisher-fame Vijay Mallaya. The whiskey has the aroma of wood. It tastes best when taken only with a splash of water and not any other liquid. The smell has the sweetness of vanilla, making it subtle. The process is like other Indian whiskies, which use molasses with the alcohol in place of grains, giving them a distinctive taste. This is the most popular Idian brand abroad, with major exports to the Gulf markets.

2. Officer’s Choice


Rated as the largest selling whiskey brand in India, Officer’s Choice is manufactured by Allied Blenders & Distillers. It is the flagship brand of the company, and the largest selling Indian spirit in the world. Named as ‘OC’ by its followers, Officer’s Choice is exported to 18 countries and reaches to around 16.5 million people. The brand used the platform of class and status to promote itself. The tag line, ‘Wake the officer inside you’ is an attempt to provoke the feeling of righteousness and integrity. It is considered to have the perfect of Indian malt spirits and alcohol, with alcohol content 42% approximately.

1. Johnnie Walker



The best selling whiskey in the world, Johnnie Walker is a scotch whiskey, manufactured by Diageo. It is sold in almost ever country of the world with variants that seem endless. The standard blends are Black Label, Red Label Gold Label, Platinum Label. In all the packaging of these bottles, the only common and key feature is the logo of Striding Man. The Green Label blend of Johnnie Walker won three double gold medals from the San Francisco World Spirits Competition between 2005 and 2007. The other flavors too have been acclaimed at various international spirit conventions. Mentioned in various songs, and with a fanatic fan following, Johnnie Walker tops the list of the best selling whiskies in the world. If you haven’t had it yet, you have missed out on a great spirit.

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  • Colin Taylor

    Ballantines Whiskey, does not, and has never existed. Neither does Johnny Walker “Whiskey”. They are “Whiskys”.
    Irish and American “Whiskey” is a different beastie altogether.